The Guggenheim Effect
Frank Gehry's museum has been a flashy addition to Bilbao, but it still depends on razzle-dazzle shows to complement the architecture.
THE SOURCE: “The Return on Investment of the Guggenheim Museum Bilbao” by Beatriz Plaza, in International Journal of Urban and Regional Research, June 2006. When a decaying industrial
When a decaying industrialcity in the Basque country decided in the 1990s to spend the equivalent of about $200 million on a modern art museum, critics sputtered over the squandering of so much public money on something so irrelevant and exclusive. But today, Bilbao, Spain...