Secrets of the Senior Shopper
Are seniors really better shoppers? A new study confirms that they are, and their secret is relatively simple: they substitute time for money.
THE SOURCE: “Life-Cycle Prices and Production” by Mark Aguiar and Erik Hurst, in The American Economic Review, Dec. 2007.
It’s no secret that penny-pinching older people seem to get more for their money. Now two economists have combed through 950,000 grocery...