The Warhol Bubble
THE SOURCE: “A One-Man Market” by Bryan Appleyard, in Intelligent Life, Nov.–Dec. 2011.
In 1962, a 33-year-old graphic designer turned artist held his first solo show at a gallery in Los Angeles. The response was unremarkable. The gallery sold only five of the 32 paintings it displayed—each a painstaking reproduction of a Campbell’s soup can (one for each variety) for $100 apiece.
More than 30 years later, in 1996, the Museum of Modern Art in New York City bought the series for $15 million. The man