What Money Can't Buy
Richard M. Scammon and Ben J. Wattenberg, in Pub-South in 1980 lie Opinion (Mar.-Apr. 1978), 1150 17th
St. N.W., Washington, D.C. 20036.
In 1960, many Americans voted for John F. Kennedy to disprove the notion that a Catholic couldn't be elected President. A similar feeling about Southerners may have helped Jimmy Carter in the 1976 elec- tions. But according to political analysts Scammon and Wattenberg, such issues as region and religion, once resolved in an election, tend to disappear. As a result,...