Who Likes Charisma
C/lC/1-/.s"l?1a? P Glass, in Public OpznzonQuarterly (Winter 1985), Journalism Bldg , Columbia Univ , 116th St and Broadway, New York, N Y 10027
Everyone knows that personality plays a big role in determining who ends up in the Oval Office. But which voters are most swayed style over substance?
Contrary to popular assumptions, Glass, a demographics researcher at the University of California, Berkeley, asserts that college-educated vot- ers pay more attention to a candidate's "personal...