Business the Beneficent
Does corporate giving help companies' bottom line? The real benefits remain elusive, as does the future of business charity.
Corporations today claim that they can do well for
their investors by doing good for their customers, their
employees, their community, and even the environment. Managers,
says David J. Vogel, a professor of business ethics at the University of
California, Berkeley, believe that a socially responsible firm “will
face fewer business risks than its less virtuous competitors: It will be
more likely to avoid consumer boycotts, be better able to obtain capital at
a lower cost, and be in a better position to attract and retain committed
employees and loyal customers.”
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